Jul 10, 2016

Our Founder in the Phoenix Business Journal

July 10, 2016

Our Founder in the Phoenix Business Journal

Written byHighway Twenty
Categories: Culture


Last week, the Phoenix Business Journal featured Carla Sandine, our Founder & CEO — and we couldn’t be more excited. If you haven’t checked it out yet, here’s a summary.

After working as a Public Affairs Officer at the International Rescue Committee, Carla felt that marketing agencies weren’t approaching the organization with up-to-date services. In 2011, she launched Highway Twenty to give nonprofits and other organizations access to high quality, culturally competent digital marketing services.

We’ve since grown from a two person team at Carla’s kitchen table to an agency of six people, plus contractors and partners. Highway Twenty has had a chance to work with incredible clients in Arizona and around the US on a range of projects, including research and strategy, web development and content marketing.

Carla notes: “We built the largest audience for any political entity in Arizona” for MovePHX. The effort was so successful that “(Phoenix Mayor Greg) Stanton joked he would have to name a street after us.”

In our fifth year, we’ll continue to help clients with our culturally competent services — especially when it comes to recruiting young people to give, volunteer, and vote.

Read the full article in the Phoenix Business Journal (a subscription is needed to view it in its entirety).

Photo Credit: Matthew Sumi