Phoenix voters said yes to MovePHX, or Proposition 104, and positioned the city for growth and innovation. We built the brand and created a full digital marketing campaign.
The brand and strategy were designed to be forward-looking, fresh and straightforward. We invited people to imagine the future of our great city.
The website told a story about the diverse people who supported Prop 104 and why, highlighting the facts about the plan and what it would do.
We reached hundreds of thousands of people in a matter of weeks by telling real stories we gathered on the street, at events and from community leaders.
MovePHX became the largest online community in the history of Phoenix political campaigns.
We celebrated when Proposition 104 passed on August 25, 2015. MovePHX will impact the city for the next 50 years and beyond.