We brought hundreds of Phoenicians together to celebrate the City of Phoenix unveiling its new General Plan.
We incorporated the original Phoenix icon with modern elements to create an inspirational look to help the Mayor introduce a new vision for our city. We designed print and digital collateral to promote the event and tell the story of the plan during the event at City Hall.
Through experiential design and social media engagement, we created various ways for the public to weigh in and share their thoughts and hopes for the plan.
In 2015, Phoenix voters overwhelmingly approved the plan.