Support My Club is an online registry for high school clubs and teams. We created new branding and a digital marketing plan to help them scale.
After learning that people often give to the clubs they participated in, we tapped into nostalgia for our high school days and designed an identity with custom icons, throwback pendants and a hand-lettered logo.
We developed a long-term digital marketing strategy grounded in extensive research, stakeholder interviews, competitive benchmarking and data analysis.
The final logo system expressed the organization’s commitment to creating opportunity and success for students.